I design with the belief that objects should be honest.

My approach is rooted in the core principles of brutalism — clarity in function, integrity in construction, and humility in form. Materials are allowed to speak. Manufacturing processes are not hidden; they’re understood and respected. A product should explain itself through its proportions, its structure, and its purpose.

But honesty does not mean absence of intention.

Styling, to me, is not decoration — it is discipline. It is the careful control of proportion, tension, surface, and detail so that the object communicates exactly what it is and nothing it is not. The goal is restraint, not excess. Presence, not noise.

I believe good design does not shout. It stands confidently in its purpose.

From early ideation through production, I focus on creating products that are clear in their function, deliberate in their execution, and grounded in reality. Design should feel inevitable — as if it could not have been solved any other way.